Categories
Campaigns Entertainment

Pixar Animation Studios x Brandon Baum

Pixar Animation Studios x Brandon Baum

Brandon Baum recently launched a campaign with Pixar Animation studio.

Pixar gave us full reign to make a video with any of their content, spreading across their incredible IP. And of course, we went for a childhood favourite, Monsters, Inc.

In just two weeks the campaign achieved over 6.7 million views and 1 million interactions on Pixar’s TikTok and Instagram pages. It now has 12.5 million views and 2 million likes, making it a highly successful campaign. Brandon’s video has now become one of their best performing pieces of content so far this year. 

12.5m

TOTAL VIEWS

2m

TOTAL LIKES

241

TOTAL COMMENTS

Categories
Campaigns Food & Drink

Air Up x Mariam Raidi

Air Up x Mariam Raidi

23.7 million organic views on a brand partnership, this is how we made Air Up® go viral recently.

Mariam Raidi’s most recognised for her ‘British School Girl’ character, where she creates hilarious comedy skits that have proved super popular. In her most recent collaboration with Air Up a single piece of content achieved not only 23.7 million views, but a phenomenal 18% engagement!

23.7m

TOTAL VIEWS

3.8m

TOTAL LIKES

13K

TOTAL COMMENTS

Categories
Campaigns Food & Drink

Costa Coffee X Fin Draper

Costa Coffee X Fin Draper

Fin Draper teamed up with Costa Coffee as the hero of their 2022 festive hot chocolate campaign.

Costa challenged Fin to re-create the famous Christmas ‘Carol of the Bells’ using solely items found within the Costa Kitchens.

Fin, who has amassed almost nine million followers on TikTok, creates amazing soundscapes from everyday objects. Costa Coffee challenged Fin to create an exclusive remix of the festive classic ‘Carol The Bells’ by asking him to replace his signature musical water glasses with items found in a Costa Coffee store. From tapping on cups and clinking latte glasses, to fridge doors slamming, coffee beans being ground, and steam blowing from the coffee machines, Fin used them all to get the right tones and sounds to interpret such a well-known piece of music into something new. 

Fin was able to stick to his tried and tested format whilst adding a branded twist to ensure his viewers continued to engage with the content. Fin’s festive remix amassed over 15 million organic views on both his and Costa Coffee’s TikTok pages combined.

It is now Costa’s best performing video of all time!

15m

TOTAL VIEWS

244k

TOTAL LIKES

331

TOTAL COMMENTS

Categories
Campaigns Technology & Finance

Haden X Sophiena

Haden X Sophiena

We specialise in helping brands successfully penetrate the TikTok space by using influencers to achieve their goals, whether that’s driving sales or increasing brand awareness.

We partnered with Sabichi’s homeware brand Haden, a renowned kitchen appliance brand, introducing them to the TikTok shop space and working with influencers.

One of the campaign objectives was to sell multiple units of their 6-litre air fryer as well as drive brand awareness. We created a campaign that saw Haden partner with family content creator Sophiena and in the space of just 48 hours, Soph completely surpassed Haden’s expectations, selling 130 air fryer’s, which was 50% over the expected deliverables.

In addition, she blew Haden’s awareness goals out of the water, posting three TikTok’s reaching impressive 1.55 million views and an engagement rate 16% over the industry standard.

1.5m

TOTAL VIEWS

28.9k

TOTAL LIKES

399

TOTAL COMMENTS

Categories
Campaigns Lifestyle

Amazon X Lara Cakes

Amazon X Lara Cakes

In keeping with Amazon’s Christmas TV ad, Lara Mason was challenged to show how “joy is made” by creating a special moment of Christmas magic for her family.

With this in mind, Lara baked a life-size snow globe cake to provide her children with an unforgettable experience.

After the content went live, Lara individually wrapped hundreds of slices of the cake and distributed it to local Amazon fulfilment centres.

In just 48 hours, Lara Cakes achieved over 24 Million views and 3.6 Million likes across TikTok, YouTube, Instagram and Facebook. The video now stands at 30.6 Million organic views on TikTok alone!

44M

TOTAL VIEWS

6M

TOTAL LIKES

30K

TOTAL COMMENTS

Categories
Campaigns Lifestyle

Surf Summer Scent X Tanya Home Inspo

Surf Summer Scent X Tanya Home Inspo

Tanya has been working closely with Unilever across several projects namely with CIF and Surf.

As part of the Surf Summer Scent campaign, Tanya attended their event with the likes of Rylan Clark and produced content across 3 differing story sets.

Tanya embodied the summer ethos of this campaign with her colourful content and joy. This has resonated with the Surf Team and she worked on their Christmas activation too.
Tanya’s audience loves her cleaning hacks and her use of everyday household items makes her content universally accessible as most of the brands she is working with exist within our homes.

Hence, she has retained not only Surf’s investment but her audience too.

109k

TOTAL VIEWS

19

TOTAL COMMENTS

Categories
Beauty Campaigns

MEGZ MCLOUGHLIN X ELEMIS

MEGZ MCLOUGHLIN X ELEMIS

Elemis, a skin wellness brand, asked Megz to share her before and after results after using Elemis products.

This collaboration aimed to spread brand awareness and show how Elemis products leave your skin feeling good.

Megz successfully documented her skincare journey across her Instagram and TikTok, showing how the products helped improve her acne and boost her confidence.

Her content performed exceptionally well with her ‘Skin Transformation’ TikTok receiving over a million views and a remarkable amount of positive sentiment, as her audience related to her authentic content.

1.1M

TOTAL VIEWS

63.9K

TOTAL LIKES

200

TOTAL COMMENTS

Categories
Campaigns Food & Drink

Chiquito X Sophiena

Chiquito X Sophiena

Chiquito launched their first-ever Nacho Hat, a real-life hat made entirely from nachos!

The aim was to engage a Gen Z audience and make Chiquito relevant by creating a high-impact campaign that will go viral on TikTok and Instagram.

Our creators including Sophiena came up with an original concept where they posted a TikTok and then tagged another creator in their video to encourage them to also post Chiquito content. This was an effective way in engaging a range of different influencers and drumming up excitment for their Nacho Hat.

The campaign reached a total of 1.7M people and had a total engagement of 96.8K. This increased Chiquito’s following by 13.4% and there was a 34% increase in branded search.

751.3k

TOTAL VIEWS

71.5k

TOTAL LIKES

371

TOTAL COMMENTS

Categories
Campaigns Lifestyle

Amazon X Zayn Farooqui

Amazon X Zayn Farooqui

Recently, we partnered with Amazon to take part in their Delivering Smile campaign alongside OnSide that focuses on local charitable giving aiming to support over 50,000 youths across the UK.

One of our talents, Zayn Farooqui, a skilled football creator with over 1.3 million followers across Instagram and TikTok was selected to share his football expertise with young people at Croydon Youth Centre.

He successfully hosted a workshop for 12-19 year-old individuals teaching them some of his impressive football skills.

In just 24h the campaign reached over 250,000 people.

247.7k

TOTAL VIEWS

25.9K

TOTAL LIKES

65

TOTAL COMMENTS

Categories
Campaigns Fashion

Boux Avenue X McLoughlin Girls

Boux Avenue X McLoughlin Girls

The McLoughlin Girls partnered up with Boux Avenue on their Christmas Campaign last December, ‘Shooting for the Stars’.

The girls were part of the shoot which was featured in all the Boux Avenue shop windows up and down the UK, as well as on all the Boux Avenue social platforms.

The content hit on the girls’ pages hit 1.3 million views and over 100k Likes on TikTok

1.3m

TOTAL VIEWS

116.3K

TOTAL LIKES

343

TOTAL COMMENTS

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