Amazon X Lara Cakes
In keeping with Amazon’s Christmas TV ad, Lara Mason was challenged to show how “joy is made” by creating a special moment of Christmas magic for her family.
With this in mind, Lara baked a life-size snow globe cake to provide her children with an unforgettable experience.
After the content went live, Lara individually wrapped hundreds of slices of the cake and distributed it to local Amazon fulfilment centres.
In just 48 hours, Lara Cakes achieved over 24 Million views and 3.6 Million likes across TikTok, YouTube, Instagram and Facebook. The video now stands at 30.6 Million organic views on TikTok alone!