Chiquito X Sophiena

Chiquito launched their first-ever Nacho Hat, a real-life hat made entirely from nachos!

The aim was to engage a Gen Z audience and make Chiquito relevant by creating a high-impact campaign that will go viral on TikTok and Instagram.

Our creators including Sophiena came up with an original concept where they posted a TikTok and then tagged another creator in their video to encourage them to also post Chiquito content. This was an effective way in engaging a range of different influencers and drumming up excitment for their Nacho Hat.

The campaign reached a total of 1.7M people and had a total engagement of 96.8K. This increased Chiquito’s following by 13.4% and there was a 34% increase in branded search.