Sports & Fitness Social Influencers

With the sports and fitness industry currently going from strength to strength worldwide, it should be no great surprise that many brands are considering what sports and fitness influencers can do to help them maximise their online impact.

This is where the services and expertise of a leading sports influencer agency can prove invaluable. In our capacity as the largest social-first talent group here at Connect Management, we already possess an enviable track record of helping to grow all manner of ambitious brands.

Our Athletes

Making Connect Management your choice of sports influencer marketing agency means being able to work with some of the most potent fitness and sports influencers on TikTok and Instagram, such as the following members of our talent roster:

Lauren Hemp, the star attacking force for Manchester City and England.

Lucy Bronze, the 2022 European championships winner for England’s Lionesses.

Esme Morgan, the multiple trophy-winning England and Manchester City defender.

Why are sports influencers so influential?

Influencer marketing might seem – at least on a certain level – to be a product of the 2010s and 2020s. However, today’s fitness and sports influencers are, in effect, part of a tradition of sports interlinking with marketing that goes as far back as the early 20th century.

But whereas, generations ago, household-name sports superstars might have graced milk cartons or appeared in TV advertisements for products, today, a brand might look to capitalise on the strong pre-existing followings of sports influencers across Instagram, TikTok, and other social networks.

In doing so, such brands aim to achieve greater penetration among their target audiences, while creating all the right associations in the public eye between their brand and their chosen influencers. It is an approach that is proven to help deliver impressive results for all manner of organisations.

Why should you work with sports influencers?

The simplest reason why your brand should look to collaborate with leading fitness and sports influencers on TikTok, Instagram, and elsewhere online, is because it works.

Your brand joining forces with the most suitable influencer could be an instrumental first step in the creation of a marketing campaign that resonates with, and feels authentic to, your target audiences.

It is an effect that we have achieved time and time again across our extensive work as a trusted sports influencer marketing agency, encompassing such big names as Soccer AM, Sky Sports, JD Sports x Manchester United, and the Champions League – and we would be delighted to do the same for your brand.

How our sports marketing services work

From the moment you reach out to us, we will carefully consider your business’s circumstances and objectives, before beginning to weave the connections and campaign approaches that we judge would work most advantageously for your brand.

That work will naturally also entail getting you in touch with one or more leading fitness and/or sports influencers on Instagram, TikTok, and/or other platforms. This way, we will be able to begin to build the strategy and campaign with you that will help your brand to get more out of its digital presence.

Would you appreciate a more in-depth conversation with our professionals about what that could look like? If so, you are very welcome to connect now to discover the forms our collaborative efforts together could take.