Categories
Campaigns Technology & Finance

NatWest X Mariam Raidi

NatWest X Mariam Raidi

We launched NatWest Business’s first-ever Gen Z TikTok campaign. 

With the aim to showcase how NatWest is the go-to bank for essential tools and support for entrepreneurs kick-starting or growing a business, we hand-picked five exceptional creators who not only resonate with NatWest products, but also have a strong following amongst the younger demographic.  

With an incredible TikTok reach of over 10 million, Mariam Raidi, Mesha Moinirad, Therese Ryan, Callum Ryan, and Luke Vernon created authentic and inspiring content, drawing upon their personal experiences with NatWest Bank while staying true to their unique styles. 

The campaign to date has reached a staggering 4.12 million people. With Mariam’s content alone generating 2.7 million views and an impressive 20% engagement rate—five times higher than the industry standard. 

This work helped shift perceptions, from an old school banking institution, to one that will inspire a new generation of young business owners. 

2.7M

TOTAL VIEWS

507k

TOTAL LIKES

2.5k

TOTAL COMMENTS

Categories
Campaigns Lifestyle

Volkswagen Commercial Vehicles X Sam Ryder

Volkswagen Commercial Vehicles X Sam Ryder

We are thrilled to announce our latest collaboration with Connect Management Ltd talent and Eurovision sensation, Sam Ryder, and Volkswagen Commercial Vehicles UK!

Together, we have joined forces to showcase the all-new Volkswagen ID. Buzz Cargo, an innovative, all-electric van designed specifically for business owners. Sam Ryder, known for his captivating performances and immense social media following, has utilized his influence to create hype & awareness for the ID. Buzz Cargo van. Before his electrifying Eurovision appearance, Sam took to the vibrant city of Liverpool to showcase the van’s features and transporting him from A to B to his gigs! The results have been nothing short of phenomenal with an earned media value of over £11 million, and the content reaching an audience of over 1 Million+ viewers. Don’t miss out on experiencing the buzz around the collaboration!

1.9M

TOTAL VIEWS

7.7k

TOTAL LIKES

145

TOTAL COMMENTS

Categories
Campaigns Lifestyle

Pets At Home x Rianna

Pets At Home x Rianna

At Connect, we fully believe in harnessing social to create genuine and authentic connections between brands and audiences. This is exemplified by our recent collaboration with Pets at Home.

One of our pet creators, Rianna (nala_the_needy_rottie) partnered with Pets at Home to create a heartwarming campaign about the weird and wonderful things you do for the love of pets.

With a huge TikTok following of 1.9 million and an impressive engagement rate of 12%, Rianna is a well-established creator, known for her two friendly Rottweilers who she shares the most special moments with across her page.

With Pets at Home’s aim to partner with genuine dog lovers, Rianna was perfect for this, and she created a montage style video, addressing all the special moments she has shared with her dog. This video reached an outstanding 1.4 million viewers and 29.6K likes in just 24 hours!

2.1M

TOTAL VIEWS

62k

TOTAL LIKES

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