Categories
Campaigns Sports & Fitness

Adobe #MakeItPossible

Adobe #MakeItPossible

In early June, we were tasked with sourcing and contracting authentic female football fans and players at a grassroots level to feature in Adobe’s #MakeItPossible film ahead of the Women’s World Cup, in connection with their sponsorship of FC Bayern Munich.  

With only a few weeks to engage players and confirm details for a shoot day on location in London, the hunt was on to secure the perfect people to star alongside the professional football players in this incredible film. Connect’s talent-hunting capabilities were no match for this brief, sourcing football teams, podcast hosts, freestylers and even a nail artist, all of whom contribute to the incredible female footballing community.  

It is so refreshing to see that Adobe, and the creative team at Tommy wanted to work with those who are championing the sport this campaign, making it the truest celebration of women in football. 

There truly is no limit to the power of social and the ways in which creators can amplify brand messaging and Connect are able to make it possible. We are primed and ready to score with any brief! ⚽

1M

TOTAL VIEWS

23k

TOTAL LIKES

93

TOTAL COMMENTS

Categories
Campaigns Food & Drink Lifestyle

Aldi X Emma Stephenson and Georgie Halfacree

Aldi X Emma Stephenson and Georgie Halfacree

Building on our successful initial partnership with Aldi UK during the Ramadan period in March, we had the pleasure of collaborating with them once again for their ‘Fakeaways’ campaign.

The primary objective of this campaign was to promote Aldi’s exceptional Fakeaway range, captivating the attention of food enthusiasts and inspiring people to indulge in these mouthwatering options.

Recognising the viral trend that ‘Fakeaways’ have become across various social media platforms, we selected both @emmastephenson and @georgiehalfacree who could not only showcase the Fakeaway trend authentically but whose audiences were also enthusiastic users of Aldi products.

This partnership generated a staggering 8 million views across their TikTok and Instagram channels and both TikTok videos achieved an engagement rate over 8%, which is double the industry standard!

8M

TOTAL VIEWS

526k

TOTAL LIKES

1.5k

TOTAL COMMENTS

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