Categories
Campaigns Food & Drink Lifestyle

Doritos X Sam Lewis & What In The Chef

Doritos X Sam Lewis & What In The Chef

We teamed up with @Doritos to promote their new #NextLevelNachos Doritos Dippers across TikTok.

To get this key messaging across we selected two outstanding Connect creators, VFX talent Sam Lewis @emilesam and food talent Imran @whatinthechef with a combined social following of over 6.7 million to showcase this new product range and to create engaging content that would resonate with their individual audiences.

Staying true to their existing content styles, What in the Chef created a nachos tutorial and Sam Lewis created an immersive VFX video transporting himself inside his TV screen. By selecting both a VFX and food influencer, this successfully enhanced the campaigns creativity and expanded its reach to a much larger and more diverse audience.

Both pieces of content struck a chord with their viewers, with What in the Chef’s single video reaching a huge 9 million viewers and Sam Lewis’s video reaching an engagement rate nearly double the industry standard, creating buzz and sparking huge amounts of awareness around the new product launch!

26.8M

TOTAL VIEWS

79k

TOTAL LIKES

444

TOTAL COMMENTS

Categories
Campaigns Charity Food & Drink Sports & Fitness

New York Bakery X Sophiena

New York Bakery X Sophiena

We took part in a heartfelt collaboration with New York Bakery Company Ltd. who have partnered with Magic Breakfast in their pledge to ensure no child starts their day hungry in the UK.

To achieve this, this campaign aimed to encourage sign-ups for their Bimbo Global Race with each registration equalling a bagel donation, a crucial contribution amid the alarming statistic of 4 million children at risk of hunger.

We were entrusted to find the perfect creator, someone who could raise awareness and drive sign-ups. With this in mind, we selected Sophiena @sophiena_official a family-friendly, positive and high energy creator with over 2.6 million TikTok followers and a huge engagement rate double the industry standard.

Sophiena created three captivating TikTok videos that not only informed but also motivated her audience to participate in the Bimbo Global Race. Utilising her influence effectively, Sophiena successfully drove app sign-ups, significantly enhancing the campaign’s reach and impact.

The content not only educated Sophiena’s audience but also inspired them to embrace the challenge. This partnership underscores Connect’s commitment to purposeful initiatives and driving positive change.

501k

TOTAL VIEWS

73k

TOTAL LIKES

18k

TOTAL COMMENTS

Categories
Campaigns Lifestyle Technology & Finance

Affinity Water X Tanya Home Inspo

Affinity Water X Tanya Home Inspo

We teamed up with @Affinity Water in a meaningful collaboration aimed at promoting water conservation and empowering homeowners to save both water and money.

We partnered with Affinity Water to address the growing need for practical money-saving tips during the current cost of living crisis across social media. With a whopping 45% of all adults and 62% of Gen Z individuals turning to social media for money-saving advice, it became clear that our expertise in matching the right creator for this collaboration would play a crucial role.

We carefully selected the incredible Connect creator Tanya @tanyahomeinspo, a renowned home hack and money-saving influencer with an Instagram following of over 1.8 million to create three engaging Instagram reels for Affinity Water’s channel and her owned channels, showcasing the various tactical ways that we can conserve water within our homes.

The content created not only educated Affinity Water’s audience, but also inspired Tanya’s audience to make positive changes around their homes. This collaboration underscores Connect’s commitment to creating meaningful and purpose-led campaigns that drive positive change.

267K

TOTAL VIEWS

1.7k

TOTAL LIKES

92

TOTAL COMMENTS

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