Lululemon X Nala & Axel
We are thrilled to announce our recent collaboration with lululemon to launch their new ‘Chargefeel’ trainers on their very own TikTok channel.
We partnered our creator, Rianna @nala_the_needy_rottie, an incredibly talented lifestyle and pet creator with over 2.4 million TikTok followers. We teamed up to create user generated content for Lululemon’s TikTok, bringing a fresh and original approach.
With 85 percent of people saying UCG is more influential than content made by brands directly, we used this as the ideal moment to craft an original campaign with Rianna and one of her rottweilers. Rianna ingeniously blended her adorable canine companion into her workout content, all while showcasing Lululemon’s remarkable ‘Chargefeel’ trainers.
Riana’s content struck a chord with viewers, achieving an engagement rate 50 percent higher than the industry standard. This partnership not only spotlights the incredible potential of User Generated Content in strengthening brand trust, but also underscores its effectiveness in boosting audience engagement with a talented content creator.
Last updated November ’23