Haden X Sophiena

We specialise in helping brands successfully penetrate the TikTok space by using influencers to achieve their goals, whether that’s driving sales or increasing brand awareness.

We partnered with Sabichi’s homeware brand Haden, a renowned kitchen appliance brand, introducing them to the TikTok shop space and working with influencers.

One of the campaign objectives was to sell multiple units of their 6-litre air fryer as well as drive brand awareness. We created a campaign that saw Haden partner with family content creator Sophiena and in the space of just 48 hours, Soph completely surpassed Haden’s expectations, selling 130 air fryer’s, which was 50% over the expected deliverables.

In addition, she blew Haden’s awareness goals out of the water, posting three TikTok’s reaching impressive 1.55 million views and an engagement rate 16% over the industry standard.