Aldi partnered with Connect Management and content creator Saira Ayan with the objective of communicating and showcasing the vast array of foods they have on offer for those observing Ramadan.

With the aim of highlighting the three pillars of ALDI (range, value and quality), four of our creators observing Ramadan cooked delicious recipes, sharing mouth-watering content across TikTok and Instagram.

The campaign was super effective, generating outstanding results with an overwhelming amount of positive sentiment. This surpassed industry standards views and overdelivered by more than 65%.

This is a perfect example of successfully engaging with specific communities, resulting in a more profound brand presence across social media.

We worked with McDonald’s to celebrate the nation’s shared love for the brand as part of their ‘Raise Your Arches’ campaign.

In the search for some fun and catchy content, McDonald’s collaborated with several of our creators including Callum Ryan to build awareness across social media.

Using our creator’s musical skills, humour and ability to talk to the camera, our talents were successfully delivered, drawing in over a million views.

In time for Christmas, Connect Management conceptualised and executed a campaign for Brooklyn Brewery, part of the Carlsberg Group.

Richard Sales, along with a host of other Connect talent, partnered with Brooklyn Brewery to promote one of its newest products, Brooklyn Pilsner. Knowing that TikTok would not be available to us, we utilised Rich’s vast reach across both Instagram and YouTube to meet the goal of growing brand fame among new audiences. 

In addition to Rich’s channels, we worked with four other Connect creators to amplify the messaging of the campaign. For this, we worked with parenting creators to promote the new product as a seasonable drink during family celebrations over the Christmas period. During the campaign window, Brooklyn Brewery also saw an increase in traffic to their social accounts as well as an uptick in sales over the period. Off the back of Sophiena’s video, we even saw a hashtag arise, #SophMadeMeDoIt with some of her fans posting about the purchases they’ve made on her recommendation! 

Overall, the campaign was a huge success. Our creators generated over half a million views in the space of a week as well as tangible increases in sales and traffic to Brooklyn Brewery’s social accounts. 

23.7 million organic views on a brand partnership, this is how we made Air Up® go viral recently.

Mariam Raidi’s most recognised for her ‘British School Girl’ character, where she creates hilarious comedy skits that have proved super popular. In her most recent collaboration with Air Up a single piece of content achieved not only 23.7 million views, but a phenomenal 18% engagement!