TPS 1
TopSpin 2K25

2K’s TopSpin 2K25: 
Building Anticipation for a Grand Slam Release

We collaborated with 2K Games to generate excitement and awareness for the launch of TopSpin 2K25. The goal of the campaign was to leverage creator partnerships to showcase in-game experiences and brand collaborations, creating buzz around the upcoming game.

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About the campaign

We collaborated with 2K Games to generate excitement and awareness for the launch of TopSpin 2K25

Last March, 2K set out to generate excitement and awareness for the launch of TopSpin 2K25, aiming to captivate both tennis and gaming fans from teaser to release. The goal was to leverage creator partnerships to showcase in-game experiences and brand collaborations, creating buzz around the upcoming game.

We activated mid-tier creators to generate authentic, engaging content that resonated with both tennis enthusiasts and gamers. By combining organic posts with targeted paid media, we maximised the campaign budget and ensured content reached the right audience. A phased content strategy drip-fed game details over time, keeping fans engaged and building anticipation leading up to the release.

The campaign exceeded all KPIs, surpassing industry benchmarks and achieving remarkable results. By leveraging creators’ influence and utilising a strategic content plan, we successfully amplified awareness for TopSpin 2K25, resonating with fans and creating excitement across the gaming community.

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