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Food and Cooking Marketing & Talent Agency
The world of marketing is constantly changing and evolving, and influencers have become a key element for helping a brand’s strategy achieve the success to which it aspires. Indeed, if your brand is to make the right impact online, it will need to make the right connections with its target audiences, and the leading food influencers can play a major part in this.
Here at Connect Management, we recognise the importance of finding a suitable influencer – or several – for your brand. Sure enough, we have worked with a range of brands and businesses, as well as some of the most talented and effective food influencers in the UK, to help create targeted, tailored campaigns that work.
Lara Cakes is a cake artist and a viral TikTok creator known for her incredible life-sized and hyper-realistic cakes. She began as a self-taught baker and is now a familiar face in media. Her work has been celebrated for its creativity and uniqueness, with designs that often challenge the limits of what can be made from cake. Across TikTok and Instagram, Lara has gained a combined following of 4 million.
Best known for his tasty vegan meals and viral mushroom dishes, Sam Jones (No Meat Disco) has worked with the likes of George Foreman, Ben’s Original, Quorn Foods and Flora Plant. Spanning over TikTok and Instagram, Sam's audience taps into all of his incredible content series and tasty dishes, with a combined following of 1.2 million.
Ben Rebuck (formally known as Ben's Vegan Kitchen) is among the top vegan creators in the food industry. Ben's personality and unique clean style of content has amassed a global following, with the bulk of his audience being UK based, amassing an audience of over 500K followers.
Ollie Eats is renowned for his kebab reviews across the country, but he also explores a diverse range of cuisines, whether trying them out at local restaurants, reviewing dining experiences, or cooking them himself. Ollie posts daily on both TikTok and Instagram, ensuring he stays well engaged with his audiences and keeps them entertained with fresh content, amassing a total following of over 700K followers.
When done right, cooking is a personal experience that can feel cosy, intimate, and immensely rewarding. But do your brand’s target customers know how you could make this possible for them? Joining forces with the best food influencers can help ensure you communicate the magic of food and drink to the most relevant audiences. The many talented food influencers in the UK have the skills, expertise, and experience to form meaningful connections with your audience and customers. This can be key to creating the essential link that helps to convert curious onlookers into loyal, long-term customers.
By finding the right food influencers – and making use of an experienced influencer marketing food agency such as Connect Management – you can help your brand stand out in a crowded market, and see your success soar. With the right face at the helm, you can take your food business from “another cooking product” to the newest must-try dish. A vital ingredient is ensuring you build the right network.
Connecting to potential and current customers is one of the main challenges faced by any business, and having the right influencers on board can make all the difference. At Connect Management, we have access to a broad roster of key players in the food industry. We have worked with some of the best food influencers, encompassing such big names as Lara Cakes and Ben’s Vegan Kitchen, and have participated in campaigns with brands such as Quorn and Pepsi Max. When you partner with the Connect Management team, you can rest assured that you will be gaining access to many of the highest-quality UK food influencers. Alongside this, you will get to work with dedicated professionals who are well-attuned to how the industry works, and who possess the experience and skills to help your brand or product stand out in all the finest ways.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.
