We collaborated with Vandemoortele to promote the launch of ASDA's new in-store bakery doughnut range. The campaign aimed to introduce the new sweet treats to a broad audience, showcasing their unique qualities and enticing families and lifestyle-focused consumers to try them.
To promote the launch of ASDA's new in-store bakery doughnut range, we collaborated with Vandemoortele, the bakers behind the product, to drive excitement and awareness. The campaign aimed to introduce the new sweet treats to a broad audience, showcasing their unique qualities and enticing families and lifestyle-focused consumers to try them.
With a tight timeline, we activated six family & lifestyle creators to produce engaging content that highlighted the appeal of the doughnut range. Leveraging established relationships, we ensured all creators were contracted, filmed, and posted their content within just one week. This rapid execution enabled the campaign to maintain momentum and capture audience interest during the launch phase.
The campaign successfully positioned ASDA's doughnuts as a must-try treat, with authentic and engaging content resonating with the target audience. The collaboration demonstrated the value of agility and strong influencer relationships in delivering impactful results within tight deadlines.
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