ASD 3
ASDA & Vandemoortele

ASDA: Sweet Success with 
Vandemoortele Doughnuts

We collaborated with Vandemoortele to promote the launch of ASDA's new in-store bakery doughnut range. The campaign aimed to introduce the new sweet treats to a broad audience, showcasing their unique qualities and enticing families and lifestyle-focused consumers to try them.

-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Views
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Engagements
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
ER Rate
About the campaign

We collaborated with Vandemoortele to promote the launch of ASDA's new in-store bakery doughnut range

To promote the launch of ASDA's new in-store bakery doughnut range, we collaborated with Vandemoortele, the bakers behind the product, to drive excitement and awareness. The campaign aimed to introduce the new sweet treats to a broad audience, showcasing their unique qualities and enticing families and lifestyle-focused consumers to try them.

With a tight timeline, we activated six family & lifestyle creators to produce engaging content that highlighted the appeal of the doughnut range. Leveraging established relationships, we ensured all creators were contracted, filmed, and posted their content within just one week. This rapid execution enabled the campaign to maintain momentum and capture audience interest during the launch phase.

The campaign successfully positioned ASDA's doughnuts as a must-try treat, with authentic and engaging content resonating with the target audience. The collaboration demonstrated the value of agility and strong influencer relationships in delivering impactful results within tight deadlines.

-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Creators Activated
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Content Shared
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Combined Following

© 2025 Connect Agency. All rights reserved.

Terms & Conditions Privacy Policy Cookie Policy
Children in need logo

Official social partner
of bbc children in need

Another one from

MadeByShape
MadeByShape