ALDP 3
Aldi Protein

Aldi’s Protein Range: 
Fuelling the Buzz on TikTok

We collaborated with Aldi to position them as the go-to destination for affordable, high-quality protein. The campaign aimed to amplify awareness of the range and position Aldi as a go-to destination for affordable, high-quality protein products.

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About the campaign

We collaborated with Aldi to position them as the go-to destination for affordable, high-quality protein

Aldi spotted an organic buzz on social media around their new Protein range and recognised an opportunity to join the conversation. The campaign aimed to amplify awareness of the range and position Aldi as a go-to destination for affordable, high-quality protein products.

To capitalise on this momentum, Aldi activated mid-tier fitness and lifestyle creators on TikTok. These creators showcased how Aldi’s Protein range met their daily nutritional needs, presenting the products as essential, accessible, and versatile. The content aligned with the organic buzz already building momentum on TikTok, creating a seamless integration into ongoing conversations.

The activation successfully boosted Aldi’s presence within the health and fitness space, engaging audiences through relatable and aspirational content. By leveraging organic trends and mid-tier creators, Aldi strengthened its brand visibility and highlighted the Protein range as a staple for health-conscious consumers.

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