ALD 3
Aldi Easter

Aldi’s Easter Campaign: 
Celebrate Your Way with Aldi

We collaborated with Aldi to promote their Easter range and invite shoppers to “celebrate Easter their way". The campaign aimed to place Aldi’s new Easter range at the heart of the conversation, highlighting its variety and quality to support shoppers’ celebrations.

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About the campaign

We collaborated with Aldi to promote their Easter range and invite shoppers to “celebrate Easter their way"

Aldi invited UK shoppers to “celebrate Easter their way,” positioning the brand as a one-stop-shop for festive products. The campaign aimed to place Aldi’s new Easter range at the heart of the conversation, highlighting its variety and quality to support shoppers’ celebrations.

Aldi activated mid-tier creators on TikTok to showcase their Easter range and new product launches. The creators shared content in the lead-up to Easter, drip-feeding posts that built anticipation and excitement. Their authentic take on Aldi’s products allowed the campaign to engage audiences, creating buzz and positioning Aldi as the go-to retailer for festive essentials.

The campaign successfully generated excitement around Aldi’s Easter offerings, with creators amplifying the brand’s message through relatable and engaging content. By strategically timing posts and leveraging creators’ influence, Aldi’s Easter range became a focal point for UK shoppers, driving awareness and engagement.

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