Birds Eye: 
Celebrating 100 Years of Fast Freezing

This campaign celebrated a significant milestone by collaborating with micro-influencers to promote special offers across three major retailers. Targeting families, students, and budget-conscious consumers, the campaign aimed to drive awareness and sales through relatable, niche-focused content.

To maximise reach, Birds Eye activated campaigns on Instagram and TikTok, where influencers posted weekly throughout January. This consistent strategy showcased the variety of Birds Eye products and highlighted exclusive deals, ensuring the brand remained visible and relevant throughout the campaign. By working with micro-influencers, who boast higher engagement rates than larger creators, Birds Eye effectively captured the attention of engaged audience segments.

The campaign's authentic and relatable approach resonated strongly with its target audience, demonstrating the power of tailored messaging. By aligning with influencers who shared their values and interests, Birds Eye reinforced its reputation for quality and convenience while achieving impressive engagement across platforms.