To drive membership sign-ups and elevate Co-op’s presence at festivals, we partnered with Live Nation to create a compelling three-stage content journey, all while highlighting Co-op’s convenient services, membership perks, and delivery options.
To drive membership sign-ups and elevate Co-op’s presence at festivals, we partnered with Live Nation to create a compelling three-stage content journey. Two influential creators were activated at Reading Festival, capturing the excitement of planning, the vibrant on-site festival experience, and the nostalgic re-living of festival moments, all while highlighting Co-op’s convenient services, membership perks, and delivery options.
The strategy effectively showcased how Co-op enhances the festival experience, offering solutions for everything from pre-festival preparations to on-site convenience. By capturing moments that resonated with festival-goers, the campaign emphasized Co-op’s value and accessibility, encouraging audience engagement with the brand.
The content was further amplified through a robust paid media strategy, ensuring maximum visibility and driving notable engagement. This approach not only boosted Co-op’s festival presence but also sparked a significant increase in membership sign-ups, positioning Co-op as a go-to brand for festival convenience and value.
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