Screenshot 2025 02 14 at 15 18 34
The Co-op x Live Nation

Co-op x Live Nation: 
Amplifying Festival Fun and Membership Sign-ups

To drive membership sign-ups and elevate Co-op’s presence at festivals, we partnered with Live Nation to create a compelling three-stage content journey, all while highlighting Co-op’s convenient services, membership perks, and delivery options.

-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Impressions
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Engagements
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
ER Rate
About the campaign

We partnered with Live Nation to create a content journey that promoted Co-op's presence at UK festivals

To drive membership sign-ups and elevate Co-op’s presence at festivals, we partnered with Live Nation to create a compelling three-stage content journey. Two influential creators were activated at Reading Festival, capturing the excitement of planning, the vibrant on-site festival experience, and the nostalgic re-living of festival moments, all while highlighting Co-op’s convenient services, membership perks, and delivery options.

The strategy effectively showcased how Co-op enhances the festival experience, offering solutions for everything from pre-festival preparations to on-site convenience. By capturing moments that resonated with festival-goers, the campaign emphasized Co-op’s value and accessibility, encouraging audience engagement with the brand.

The content was further amplified through a robust paid media strategy, ensuring maximum visibility and driving notable engagement. This approach not only boosted Co-op’s festival presence but also sparked a significant increase in membership sign-ups, positioning Co-op as a go-to brand for festival convenience and value.

-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Creators Activated
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Content Shared
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
-
-
1
2
3
4
5
6
7
8
9
0
:
%
.
+
,
£
M
B
K
Combined Following

© 2025 Connect Agency. All rights reserved.

Terms & Conditions Privacy Policy Cookie Policy
Children in need logo

Official social partner
of bbc children in need

Another one from

MadeByShape
MadeByShape