We collaborated with Aldi to promote their ongoing partnership with Team GB at the Paris 2024 Olympics. The campaign focused on generating excitement around Aldi's involvement in the Games by tapping into creator-driven content.
To promote Aldi’s ongoing partnership with Team GB at the Paris 2024 Olympics, we devised a two-arm reactive strategy that maximised engagement across key events. The campaign focused on generating excitement around Aldi's involvement in the Games by tapping into creator-driven content.
We activated six creators who produced engaging videos at Team GB fan zones in the UK and the TikTok in the House event in Paris. Their content aligned with broader Team GB messaging while driving engagement for the campaign hashtag #AldiXTeamGB. Additionally, the content encouraged streams for TikTok in the House, amplifying Aldi's presence at the Olympics and fostering excitement around Team GB’s journey.
The strategy successfully connected Aldi with fans across both countries, generating excitement and engagement through authentic creator content. This partnership helped position Aldi as a key supporter of Team GB, enhancing brand visibility during one of the world’s most-watched sporting events.
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