We partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.
As part of an ongoing creator program with Live Nation, a global leader in festival and concert promotion, we partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.
Two creators were selected to attend the festivals, following a three-stage content strategy: planning, experiencing, and re-living. This approach built anticipation for Nohrlund’s festival activations and showcased the creators enjoying Nohrlund cocktails at these iconic events. The strategy generated excitement and demonstrated how Nohrlund can be a part of memorable festival moments.
The content created was further amplified through a robust paid media strategy, ensuring maximum reach and impact. By leveraging creator content, we not only increased brand visibility but also connected Nohrlund with festival-goers in an authentic and engaging way, reinforcing the brand’s presence in the organic cocktail market.
From managing talent and crafting game-changing creator strategies to producing scroll-stopping content, we offer end-to-end influencer marketing services UK brands trust.
