NHR 1
Nohrlund x Live Nation

Nohrlund x Live Nation: 
Amplifying Festival Fun with Organic Cocktails

We partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.

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About the campaign

We partnered with Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals

As part of an ongoing creator program with Live Nation, a global leader in festival and concert promotion, we partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.

Two creators were selected to attend the festivals, following a three-stage content strategy: planning, experiencing, and re-living. This approach built anticipation for Nohrlund’s festival activations and showcased the creators enjoying Nohrlund cocktails at these iconic events. The strategy generated excitement and demonstrated how Nohrlund can be a part of memorable festival moments.

The content created was further amplified through a robust paid media strategy, ensuring maximum reach and impact. By leveraging creator content, we not only increased brand visibility but also connected Nohrlund with festival-goers in an authentic and engaging way, reinforcing the brand’s presence in the organic cocktail market.

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