We partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.
As part of an ongoing creator program with Live Nation, a global leader in festival and concert promotion, we partnered with organic cocktail brand Nohrlund to create a dynamic campaign that highlighted the brand at key UK festivals—Download and Isle of Wight. The aim was to amplify brand awareness while engaging festival-goers through authentic, creator-driven content.
Two creators were selected to attend the festivals, following a three-stage content strategy: planning, experiencing, and re-living. This approach built anticipation for Nohrlund’s festival activations and showcased the creators enjoying Nohrlund cocktails at these iconic events. The strategy generated excitement and demonstrated how Nohrlund can be a part of memorable festival moments.
The content created was further amplified through a robust paid media strategy, ensuring maximum reach and impact. By leveraging creator content, we not only increased brand visibility but also connected Nohrlund with festival-goers in an authentic and engaging way, reinforcing the brand’s presence in the organic cocktail market.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.