In early June, we were tasked with sourcing and contracting authentic female football fans and players at a grassroots level to feature in Adobe’s #MakeItPossible film ahead of the Women’s World Cup, in connection with their sponsorship of FC Bayern Munich.
With only a few weeks to engage players and confirm details for a shoot day on location in London, the hunt was on to secure the perfect people to star alongside the professional football players in this incredible film. Connect’s talent-hunting capabilities were no match for this brief, sourcing football teams, podcast hosts, freestylers and even a nail artist, all of whom contribute to the incredible female footballing community.
It is so refreshing to see that Adobe, and the creative team at Tommy wanted to work with those who are championing the sport this campaign, making it the truest celebration of women in football.
There truly is no limit to the power of social and the ways in which creators can amplify brand messaging and Connect are able to make it possible. We are primed and ready to score with any brief! ⚽
Last updated November ’23