New York Bakery X Sophiena
We took part in a heartfelt collaboration with New York Bakery Company Ltd. who have partnered with Magic Breakfast in their pledge to ensure no child starts their day hungry in the UK.
To achieve this, this campaign aimed to encourage sign-ups for their Bimbo Global Race with each registration equalling a bagel donation, a crucial contribution amid the alarming statistic of 4 million children at risk of hunger.
We were entrusted to find the perfect creator, someone who could raise awareness and drive sign-ups. With this in mind, we selected Sophiena @sophiena_official a family-friendly, positive and high energy creator with over 2.6 million TikTok followers and a huge engagement rate double the industry standard.
Sophiena created three captivating TikTok videos that not only informed but also motivated her audience to participate in the Bimbo Global Race. Utilising her influence effectively, Sophiena successfully drove app sign-ups, significantly enhancing the campaign’s reach and impact.
The content not only educated Sophiena’s audience but also inspired them to embrace the challenge. This partnership underscores Connect’s commitment to purposeful initiatives and driving positive change.
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