Cineworld X Holly Laing

We teamed up with Cineworld Cinemas to spread the word on TikTok.

With an impressive TikTok following of 2.1 million and having already starred in Cineworld’s in-cinema ‘Unlimited’ advert showcased before every film, Cineworld specifically selected Holly Laing to champion National Cinema Day on her channel, deepening their relationship.

Staying true to the content style loved by her audience, Holly skilfully blended comedy and relatability to drum up excitement and spread awareness, attracting all cinema lovers out there.

This single piece of content alone reached 3.2 million viewers and an incredible 12% engagement rate, more than doubling the industry standard. This shows that leaning on a creator’s authentic style and building long term partnerships are key components for successful advertising campaigns.