Philips X Rosie & Harry
We are delighted to share our recent collaboration with Philips, where we had the opportunity to launch their latest product, the Philips OneBlade 360, a groundbreaking razor designed to redefine the shaving experience and achieve a truly flawless finish.
With an impressive 89% of TikTok users purchasing products off the app and with the #mensgrooming hashtag amassing a staggering 1.5 billion views, our recent campaign provided an opportunity to tap into this trend and engage with this growing demand.
We carefully selected the exceptional duo, Rosie and Harry, with an impressive TikTok following of 5.1 million. Their genuine passion for the Philips OneBlade 360 was evident as they created a relatable skit, highlighting the razor’s impeccable results whilst staying authentic to their known content style.
This content resulted in an impressive engagement rate of 13%, more than doubling the industry standard. This campaign not only generated broad awareness of the product launch but also remained relevant to Rosie and Harry’s content style, embodying authenticity throughout.
Last updated November ’23