Rak-Su partnered with Omaze to create a bespoke track for the Omaze Million Pound House Draw, bringing the campaign to life through music. The group filmed an official music video inside the brand-new £5 million London property, using the space as a dynamic backdrop for the content. The main campaign content launched across Omaze’s Instagram Stories and was supported with paid amplification through Omaze’s social channels, while Rak-Su also reshared the content on their own Instagram Reels to extend reach to their audience.
This marks Rak-Su’s second collaboration with Omaze, building on the success of their previous partnership. They reintroduced the same catchy, recognisable chorus, updating each verse to reflect the unique features and personality of the house, creating a fresh, tailored take that felt both familiar and campaign-specific.
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