Kathleen Rooney partnered with Clearblue to announce her second pregnancy through a wholesome reveal featuring their pregnancy test

Kathleen Rooney partnered with Clearblue to announce her second pregnancy. The aim was to create a wholesome, organic announcement that felt authentic, while naturally highlighting the key features of their latest Digital Pregnancy Test, showcasing how easy it is to test early and why Clearblue is her trusted choice throughout every pregnancy.

In the video, Kathleen shared a super wholesome photoshoot with her little girl, proudly showing her baby bump while clearly featuring the Digital Pregnancy Test with Weeks Indicator. The moment naturally highlighted their close relationship, while seamlessly showcasing the Clearblue test and her pregnancy announcement. The campaign brought Clearblue’s early testing capabilities to life in a visually engaging way. Its unique approach helped the brand stand out, driving strong awareness and highly positive engagement.