Calum Goddard partnered with Five Guys to showcase their new Lettuce Wrap, highlighting their low-calorie, healthier options
Calum partnered with Five Guys to showcase their new and improved Lettuce Wrap, developed in line with updated HFSS standards. The campaign aimed to highlight a healthier meal option, positioning the wrap as a low-calorie, high-protein choice alongside an appealing £10 meal deal. With Calum currently in a marathon training block, the collaboration felt authentic and well aligned with his lifestyle.
The video follows Calum on the go before stopping into Five Guys to order the Lettuce Wrap, showing that fans can still enjoy a burger patty while choosing a healthier alternative. The content resonated strongly with audiences, driving positive engagement and encouraging viewers to try the new menu item themselves.
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Engagement Rate
