GIMA25: Talent Agency of the Year (Bronze Awardee)
The social-first talent agency
turning likes into revenue
& passions into careers
GIMA25: Talent Agency of the Year (Bronze Awardee)
We partner with social-first creators who want to earn a living off the back of their own brilliance. To make it happen, you get a whole influencer management team working for you who’s as obsessed with your success as you are. We prioritise relevance over reach, carefully matching creators with brands where audience fit, values, and long-term potential matter more than vanity metrics.
As a full-service influencer management agency, we represent a curated roster of creators and help them build long-term, commercially successful partnerships with leading brands. From campaign negotiation and brand alignment to content strategy and growth planning, we support creators at every stage, ensuring they thrive creatively and commercially across platforms like Instagram, TikTok, and YouTube.
Every partnership is carefully shaped from the start. We match creators and brands based on more than numbers, prioritising alignment that feels natural to audiences and delivers stronger performance over time. For brands, we build bold, creative, social-first campaigns, connecting you with your industry’s most influential creators. We manage over 150 social-first creators across diverse sectors. Whatever the brief, we have the talent.
We’re a Gen-Z company that grew up with social media in our back pockets. We consume content on the daily, so we know what works. That’s why we prioritise real engagement and relevance over follower count alone. The creators who grow with us are the ones who genuinely connect with their audiences – and brands feel that difference.
We’ve delivered £60 million in revenue for creators since 2020. And we have a talent roster that collectively reaches 170m+ followers globally and engages over 400 million people every month.
The place where support comes as standard. We’re a full-service talent management agency providing influencers with everything they need to succeed - from personalised management to brand partnerships, career development support and financial guidance. We take the stuff you hate off your plate – like admin, negotiations and chasing payments – so you’ve got more time for content. Alongside day-to-day support, we give creators a clear view of their growth through performance insights, so they can understand what’s working and where the opportunities are.
The place where lives change overnight. We give creators access to brands like Google, Disney, Netflix and Nike. We’re committed to changing lives for the better – and our high talent retention rate speaks for itself. Do what you love. Earn great money. Maybe even become a full-time content creator one day. We build partnerships designed to last, not just one-off campaigns. Many of our creators grow into long-term collaborations that evolve over time and create real stability.
The place where the door’s always open. With a free studio for our creators, an always-on mental health helpline, financial advice, and a bunch of lovely humans who become your managers and BFFs all in one.
We understand your brand, goals, and audience.
We prioritise relevance, not just reach.
We shape content ideas that feel native to platform culture.
Creators produce content with full support from our team.
We deliver clear performance insights and ROI breakdowns
Influencer management is the end-to-end support system behind a creator’s career. It covers brand partnerships, negotiation, strategy, compliance, and long-term growth planning, so creators can focus on content while we handle the business of turning attention into sustainable income.
An influencer management agency supports creators with brand partnerships, negotiations, contracts, career development, and content strategy, handling admin so influencers focus on creativity, while maximising growth and long-term commercial success.
We provide 360° talent management - brand partnerships, strategy, financial guidance, mental health support, and access to leading brands - helping you design a future around your passion and grow sustainably.
Our roster includes 150+ creators spanning fashion, beauty, comedy, lifestyle, family, sport, gaming, travel, and more, ensuring we connect authentic voices with the right brands across diverse niches.
You can apply directly through our website. Our team reviews applications carefully, selecting creators who are authentic, ambitious, and aligned with our values for long-term success.
Yes. We secure and negotiate brand deals, ensuring partnerships align with your values, audience, and career goals. We ensure fair rates, long-term opportunities, and strong, mutually beneficial collaborations.
We handle all negotiation and commercial management between creators and brands, including contracts, usage rights, deliverables, timelines, and rates. Our job is to protect both sides, ensuring creators are fairly paid while brands receive clear, transparent, and high-performing partnerships. Where it makes sense, we also structure long-term collaborations such as multi-campaign partnerships and ongoing ambassador-style relationships that build stronger audience trust over time.
Absolutely. We help plan, shape, and optimise content strategies, using data-led insights to grow engagement, expand reach, and connect creators with brands that resonate with their audiences.
We manage talent across TikTok, Instagram, YouTube, and other social-first platforms - offering expertise in platform-specific strategies, brand collaborations, and growth opportunities designed to maximise your reach and impact.
We don’t set strict minimums. Instead, we look for authenticity, strong engagement, and growth potential. Valuing creators who connect meaningfully with their audiences over follower count alone.
Yes, you stay in control of your creative vision. Our role is to support, guide, and connect you with brands while ensuring your content remains authentic and impactful.
We’re the UK’s fastest-growing social-first agency, delivering £60m+ in creator revenue since 2020. With 150+ creators and 3.3 billion monthly views, our expertise and results speak for themselves.
We ensure all content meets advertising standards and platform guidelines, including clear paid partnership disclosures, correct tagging, and transparent labelling.
This protects creators, maintains audience trust, and ensures brands stay fully compliant across every activation
We craft game-changing strategies with social-first talent, creating scroll-stopping content that drives results.
5.0 from 21 reviews
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.
