Callum Joyce partnered with Adrian Flux to create a skit-style video showcasing how easy it is to sign up for their car insurance

Callum Joyce teamed up with Adrian Flux to create a skit-style video showcasing just how quick and easy it is to sign up for Adrian Flux insurance. The content was crafted to highlight the provider’s key benefits while staying light-hearted and entertaining, ensuring it captured and held viewers’ attention. In the video, Callum brings his signature comedic style to life, playing the friend you’d least expect to pass their driving test.

When the topic of insurance comes up, his character surprises everyone by demonstrating how simple and straightforward Adrian Flux makes the process. The campaign made a strong impact, with Callum’s audience engaging enthusiastically with the content. Its relatable, humorous approach fostered a genuine sense of connection, delivering the message in a natural, authentic, and memorable way.