Kyran Nijjar partnered with Intel to showcase their AI Experience Store at Outernet in London. The goal was to highlight the immersive experience, with a focus on the gaming section, while giving followers a casual, exploratory “come with me” tour of the whole space. Kyran’s content aimed to make Intel’s technology approachable and engaging, letting viewers experience the store through his eyes. Kyran’s content took a relaxed, wander-through approach.
He guided his audience around the store, exploring the different interactive AI exhibits before naturally arriving at the gaming section. Using his personality and energy, he made the experience feel like a fun day out rather than a traditional ad. His camera work and narration highlighted the excitement of Intel’s gaming setup, while also giving viewers a sense of the broader AI-driven experience. The campaign successfully brought Intel’s AI Experience Store to life for Kyran’s audience, making technology and gaming feel approachable and exciting.
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