Helen Johnson partnered with Wild to create a family-oriented video to showcase how it fits into their daily routine at home
Helen Johnson partnered with Wild Refill to create an immersive lifestyle video that seamlessly showcases how Wild fits into her daily routine, with a special focus on the brand’s new Christmas scents. The campaign aimed to creatively highlight Wild while promoting their biggest-ever product offer.
In the video, Helen offers a candid glimpse into her busy life as a mum of four, effortlessly using Wild on the go. The content feels authentic and relatable, avoiding the polished feel of a traditional ad while still capturing the brand’s essence. By bringing Wild’s on-the-go simplicity to life in a natural, engaging way, the campaign resonated strongly with Helen’s audience and reinforced Wild as a convenient, everyday essential.
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