Ieuan & Kane joined forces with Garnier as the playful 'SPF Police' to spotlight their UV protection range in Superdrug
Ieuan Jones and Kane Hinge teamed up with Garnier to bring their viral Daily UV campaign to life as part of an in-store activation with Superdrug. The duo stepped into their roles as Garnier’s comedic “SPF Police,” surprising shoppers by asking if they’d applied their SPF and delivering laughs through a light-hearted skit.
The campaign combined humour and authenticity to resonate across both creators’ platforms, while also amplifying Garnier and Superdrug’s reach. With an organic, relatable feel, the content successfully boosted engagement and brand awareness, reinforcing Garnier’s position as a skincare leader in the beauty landscape.
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Engagement Rate
