Doritos X Sam Lewis & What In The Chef

To get this key messaging across we selected two outstanding Connect creators, VFX talent Sam Lewis @emilesam and food talent Imran @whatinthechef with a combined social following of over 6.7 million to showcase this new product range and to create engaging content that would resonate with their individual audiences.

Staying true to their existing content styles, What in the Chef created a nachos tutorial and Sam Lewis created an immersive VFX video transporting himself inside his TV screen. By selecting both a VFX and food influencer, this successfully enhanced the campaigns creativity and expanded its reach to a much larger and more diverse audience.

Both pieces of content struck a chord with their viewers, with What in the Chef’s single video reaching a huge 9 million viewers and Sam Lewis’s video reaching an engagement rate nearly double the industry standard, creating buzz and sparking huge amounts of awareness around the new product launch!