Carlsberg X Richard Sales

In time for Christmas, Connect Management conceptualised and executed a campaign for Brooklyn Brewery, part of the Carlsberg Group.

Richard Sales, along with a host of other Connect talent, partnered with Brooklyn Brewery to promote one of its newest products, Brooklyn Pilsner. Knowing that TikTok would not be available to us, we utilised Rich’s vast reach across both Instagram and YouTube to meet the goal of growing brand fame among new audiences. 

In addition to Rich’s channels, we worked with four other Connect creators to amplify the messaging of the campaign. For this, we worked with parenting creators to promote the new product as a seasonable drink during family celebrations over the Christmas period. During the campaign window, Brooklyn Brewery also saw an increase in traffic to their social accounts as well as an uptick in sales over the period. Off the back of Sophiena’s video, we even saw a hashtag arise, #SophMadeMeDoIt with some of her fans posting about the purchases they’ve made on her recommendation! 

Overall, the campaign was a huge success. Our creators generated over half a million views in the space of a week as well as tangible increases in sales and traffic to Brooklyn Brewery’s social accounts.