BBC Children in need X Connect Management

For the second year running Connect Management were the only social agency to exclusively partner with BBC Children in Need for a 24-hour TikTok live stream as an addition to the main TV appeal show.

We were able to raise £51,950 thanks to our sponsor McDonald’s matching any donations raised.

This total topped last year’s sum by a staggering threefold, demonstrating the campaign success.

The live stream featured over 30 creators with a combined following of more than 60 million, and it attracted more than 151 thousand live viewers, making it the most viewed live stream during this time period.