Aldi X Saira Ayan

Aldi partnered with Connect Management and content creator Saira Ayan with the objective of communicating and showcasing the vast array of foods they have on offer for those observing Ramadan.

With the aim of highlighting the three pillars of ALDI (range, value and quality), four of our creators observing Ramadan cooked delicious recipes, sharing mouth-watering content across TikTok and Instagram.

The campaign was super effective, generating outstanding results with an overwhelming amount of positive sentiment. This surpassed industry standards views and overdelivered by more than 65%.

This is a perfect example of successfully engaging with specific communities, resulting in a more profound brand presence across social media.