Sofia Petrillo

Sofia Petrillo began her content creation journey in 2023, originally sharing gym and workout content as she documented her own fitness routine. As her confidence and following grew, her content naturally evolved into a broader lifestyle space, blending fitness with fashion, beauty and everyday moments in a relatable, down-to-earth way that genuinely resonates with her audience.

Today, Sofia creates engaging lifestyle, fashion and beauty content, while also tapping into viral food trends and sharing authentic snippets of life with her boyfriend and her puppy, Chico, content her audience consistently loves and engages with. Her wholesome, relatable approach spans Instagram, TikTok and YouTube, where she has built a highly engaged community with an average engagement rate of 8.16%.

TikTok Followers

Instagram Followers

YouTube Subscribers

Q&A with the creator

Get to know
Sofia Petrillo

Work With Sofia

Who is your biggest role model?

Who is your biggest role model?

Molly Mae.

How do you stay authentic while creating content for social media?

I’m just myself. The way I show up on social media is exactly how I am in real life; raw, honest, and unfiltered. No-makeup days, sick days. My followers see it all!

What’s your favourite way to unwind after a busy day?

A movie night on the sofa with my dog and boyfriend!

What type of content do you enjoy creating the most for social media?

Shopping content, discovering viral products, and sharing curly hair advice to support others navigating curly hair challenges.

What’s a fun fact about you that always surprises people?

I used to straighten my hair 10 times a day for 8 years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Create high-quality content, film using the back camera for the best results, speak confidently, remove pauses, keep text minimal, and stay consistent!

Who is your biggest role model?

Molly Mae.

How do you stay authentic while creating content for social media?

I’m just myself. The way I show up on social media is exactly how I am in real life; raw, honest, and unfiltered. No-makeup days, sick days. My followers see it all!

What’s your favourite way to unwind after a busy day?

A movie night on the sofa with my dog and boyfriend!

What type of content do you enjoy creating the most for social media?

Shopping content, discovering viral products, and sharing curly hair advice to support others navigating curly hair challenges.

What’s a fun fact about you that always surprises people?

I used to straighten my hair 10 times a day for 8 years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Create high-quality content, film using the back camera for the best results, speak confidently, remove pauses, keep text minimal, and stay consistent!

Who is your biggest role model?

Molly Mae.

How do you stay authentic while creating content for social media?

I’m just myself. The way I show up on social media is exactly how I am in real life; raw, honest, and unfiltered. No-makeup days, sick days. My followers see it all!

What’s your favourite way to unwind after a busy day?

A movie night on the sofa with my dog and boyfriend!

What type of content do you enjoy creating the most for social media?

Shopping content, discovering viral products, and sharing curly hair advice to support others navigating curly hair challenges.

What’s a fun fact about you that always surprises people?

I used to straighten my hair 10 times a day for 8 years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Create high-quality content, film using the back camera for the best results, speak confidently, remove pauses, keep text minimal, and stay consistent!

Who is your biggest role model?

Molly Mae.

How do you stay authentic while creating content for social media?

I’m just myself. The way I show up on social media is exactly how I am in real life; raw, honest, and unfiltered. No-makeup days, sick days. My followers see it all!

What’s your favourite way to unwind after a busy day?

A movie night on the sofa with my dog and boyfriend!

What type of content do you enjoy creating the most for social media?

Shopping content, discovering viral products, and sharing curly hair advice to support others navigating curly hair challenges.

What’s a fun fact about you that always surprises people?

I used to straighten my hair 10 times a day for 8 years!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Create high-quality content, film using the back camera for the best results, speak confidently, remove pauses, keep text minimal, and stay consistent!

Work With Sofia

Our Work