Axel Blake partnered with Sony Pictures to promote the release of Bad Boys: Ride or Die to encourage fans to go and watch the film

Axel Blake partnered with Sony Pictures to support the launch of Bad Boys: Ride or Die, leveraging his TikTok presence to create an engaging and impactful campaign. Through a series of creative, audience-focused videos, Axel informed his followers about the film’s release date in theaters while amplifying excitement around the action-packed sequel. Drawing on his authentic style and strong connection with his audience, he crafted content that highlighted the film’s key themes, iconic characters, and high-octane energy, making the promotion both entertaining and informative.

By combining humour, storytelling, and his personal flair, Axel’s content not only raised awareness of the release but also encouraged fans to engage with the campaign and plan to see the movie in theatres. The campaign effectively connected the film to a younger, digital-native audience, generating buzz on TikTok and contributing to the overall promotional push for Sony Pictures.