Rab began creating content in 2024, documenting the everyday realities of life as a first-time dad to his daughter, Aria. What started as simple, relatable snapshots of fatherhood quickly evolved into something much bigger. Fast forward to 2026, and Rab has built a highly engaged, loyal community who tune in daily to follow his family’s journey alongside daughters Aria and Mila, and his wife, Katie. Woven seamlessly throughout is his Muslim faith and Lebanese heritage, as Rab uses humour, honesty and lifestyle-led storytelling to explore what it means to be a Muslim father in 2026.
His content strikes a rare balance between comedy and authenticity, resonating with audiences far beyond parents alone. Rab is active across TikTok and Instagram, as well as on his family YouTube channel, where longer-form content brings his storytelling to life. With an impressive engagement rate and views that consistently surpass his follower count, it’s clear his content doesn’t just get seen; it connects. Audiences simply can’t get enough.
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