Brandon Baum dives into the thrilling world of 3 Pointer: Survival Mode, landing on a LEGO-inspired Nike court where each step makes the bricks beneath him vanish. As the tension builds, he races toward a critical 3-pointer, knowing he must sink the shot before the final brick disappears. The video combines high-energy gameplay, playful storytelling, and visually striking LEGO aesthetics, perfectly merging Nike’s performance-driven ethos with Brandon B’s signature charisma and dynamic style.
The campaign delivered outstanding results, generating 25.6M views, 103k engagements, and an impressive 112.7% view-through rate, keeping audiences captivated and encouraging multiple replays. Total watch time reached 93.7k hours, far exceeding typical short-form content performance, demonstrating the powerful impact of blending creativity, brand storytelling, and authentic influencer energy.
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