Brandon Baum joins LEGO in a VFX game of 3 Pointer: Survival Mode, showcasing their collaboration with Nike
Brandon Baum jumps into a game of 3 Pointer: Survival Mode, landing on a LEGO-inspired Nike court where the bricks beneath him start disappearing with every move. Racing toward a critical 3-pointer, he must sink the shot before the last brick falls. The video delivers a high-energy, playful moment that perfectly blends LEGO creativity, Nike performance, and Brandon B’s signature style.
The campaign drove massive brand awareness, with 25.6M views, 103k engagements, and an impressive 112.7% view-through rate, keeping audiences hooked and rewatching. Total watch time hit 93.7k hours, far surpassing typical short-form performance.
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Total Views
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Total Engagements
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Watch Time (Hours)
