Brandon Baum teamed up with Netflix to celebrate the launch of season two of Squid Game with a spectacular video
Netflix enlisted Brandon Baum to create an immersive piece of content celebrating the highly anticipated launch of Squid Game. Leveraging his expertise as a VFX creator, Brandon B expertly brought to life both the iconic games from the first season and the thrilling new challenges introduced in Season 2. Through meticulous visual effects, dynamic editing, and attention to cinematic detail, he crafted a visually striking experience that captured the tension, drama, and intensity of the series while staying true to its distinctive aesthetic.
The campaign’s impact was immediate and massive: the video achieved over 65 million organic views across platforms including Instagram, TikTok, YouTube, and Facebook in under 10 days. Brandon’s creative execution not only amplified excitement for the new season but also generated a wave of engagement and conversation among fans worldwide, solidifying the content as a standout moment in digital marketing for the series.
