Lilly Whitfield

Lilly Whitfield began creating fashion, beauty and lifestyle content in 2021 while studying for her master’s degree. After a charity-shop haul went viral, she gained over 20,000 followers from a single video. Following her MSc, Lilly moved to London and became a full-time creator in 2024. Known for her relatable, personality-led content, Lilly combines honest recommendations with everyday experiences.

Her signature series, “This Is Where the Rich People of London Donate Clothes,” sees her searching London charity shops for designer pieces, affordable fashion and hidden gems, reflecting her passion for second-hand and sustainable fashion. Lilly has built a community of 150,000+ followers, with content spanning fashion, beauty, lifestyle, shopping and brand collaborations.

Work With Lilly Whitfield

TikTok Followers

Instagram Followers

Q&A with the creator

Get to know
Lilly Whitfield

Work With Lilly

Who is your biggest role model?

Who is your biggest role model?

Blair Waldorf from Gossip Girl!

How do you stay authentic while creating content for social media?

I always like to make sure my content feels like me first. Of course, I love sharing the things in my life that I genuinely love, but I also enjoy creating content that feels a little different, such as my charity shopping videos!

What’s your favourite way to unwind after a busy day?

Calling my boyfriend and yapping away!

What type of content do you enjoy creating the most for social media?

I love sharing my vlogs, especially my charity shopping vlogs where i explore what some of the richest people in London donate,. They also happen to be my most popular videos!

What’s a fun fact about you that always surprises people?

I have a masters degree in Developmental Psychology!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Comparison is truly the thief of joy! Stay as authentic as possible and don’t worry about what everyone else is doing!

Who is your biggest role model?

Blair Waldorf from Gossip Girl!

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

Calling my boyfriend and yapping away!

What type of content do you enjoy creating the most for social media?

I love sharing my vlogs, especially my charity shopping vlogs where i explore what some of the richest people in London donate,. They also happen to be my most popular videos!

What’s a fun fact about you that always surprises people?

I have a masters degree in Developmental Psychology!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Comparison is truly the thief of joy! Stay as authentic as possible and don’t worry about what everyone else is doing!

Who is your biggest role model?

Blair Waldorf from Gossip Girl!

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

Calling my boyfriend and yapping away!

What type of content do you enjoy creating the most for social media?

I love sharing my vlogs, especially my charity shopping vlogs where i explore what some of the richest people in London donate,. They also happen to be my most popular videos!

What’s a fun fact about you that always surprises people?

I have a masters degree in Developmental Psychology!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Comparison is truly the thief of joy! Stay as authentic as possible and don’t worry about what everyone else is doing!

Who is your biggest role model?

Blair Waldorf from Gossip Girl!

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

Calling my boyfriend and yapping away!

What type of content do you enjoy creating the most for social media?

I love sharing my vlogs, especially my charity shopping vlogs where i explore what some of the richest people in London donate,. They also happen to be my most popular videos!

What’s a fun fact about you that always surprises people?

I have a masters degree in Developmental Psychology!

What’s one piece of advice you’d give to someone trying to grow their social media following?

Comparison is truly the thief of joy! Stay as authentic as possible and don’t worry about what everyone else is doing!

Work With Lilly

Our Work

Our talent roster

View all talent

Work with Lilly Whitfield

First Name *

Last Name *

Email *

Phone Number *

Project Budget *

I'm a

Company Name *

Job Title

Message

Lilly Whitfield

Get to knowLilly Whitfield

Who is your biggest role model?

Who is your biggest role model?

How do you stay authentic while creating content for social media?

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

What’s your favourite way to unwind after a busy day?

What type of content do you enjoy creating the most for social media?

What type of content do you enjoy creating the most for social media?

What’s a fun fact about you that always surprises people?

What’s a fun fact about you that always surprises people?

What’s one piece of advice you’d give to someone trying to grow their social media following?

What’s one piece of advice you’d give to someone trying to grow their social media following?

Who is your biggest role model?

Who is your biggest role model?

How do you stay authentic while creating content for social media?

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

What’s your favourite way to unwind after a busy day?

What type of content do you enjoy creating the most for social media?

What type of content do you enjoy creating the most for social media?

What’s a fun fact about you that always surprises people?

What’s a fun fact about you that always surprises people?

What’s one piece of advice you’d give to someone trying to grow their social media following?

What’s one piece of advice you’d give to someone trying to grow their social media following?

Who is your biggest role model?

Who is your biggest role model?

How do you stay authentic while creating content for social media?

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

What’s your favourite way to unwind after a busy day?

What type of content do you enjoy creating the most for social media?

What type of content do you enjoy creating the most for social media?

What’s a fun fact about you that always surprises people?

What’s a fun fact about you that always surprises people?

What’s one piece of advice you’d give to someone trying to grow their social media following?

What’s one piece of advice you’d give to someone trying to grow their social media following?

Who is your biggest role model?

Who is your biggest role model?

How do you stay authentic while creating content for social media?

How do you stay authentic while creating content for social media?

What’s your favourite way to unwind after a busy day?

What’s your favourite way to unwind after a busy day?

What type of content do you enjoy creating the most for social media?

What type of content do you enjoy creating the most for social media?

What’s a fun fact about you that always surprises people?

What’s a fun fact about you that always surprises people?

What’s one piece of advice you’d give to someone trying to grow their social media following?

What’s one piece of advice you’d give to someone trying to grow their social media following?

Take a peek at some ofour recent campaigns

135K

1.8K

9.2K

690

1.4M

21.1K

204K

6.2K

25.6M

103K

13M

876K

Explore our roster ofsocial-first talent

Oli Vost (Vosty)

Wunmi Bello

Millie Kershaw

Sophie Swannick

Ellie Shapland

Charlie Silver

Get to know
Lilly Whitfield

Take a peek at some of
our recent campaigns

Explore our roster of
social-first talent