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Sophie Swannick

Sophie discovered her love for content creation at 12, creating makeup tutorials from her bedroom after being inspired by beauty creators on YouTube. At 23, she took the leap to pursue the career she had always wanted, building an engaged community around her passion for makeup, creativity and honest product recommendations.

Her content focuses on beauty, makeup tutorials, product recommendations and creative makeup recreations, with trust at the heart of everything she creates. She has worked with some of the industry’s biggest brands, including several on a recurring basis, and is primarily active across TikTok and Instagram. During Halloween 2025, one of her makeup videos surpassed 10 million views, while her content generated over 20 million views across October alone, showcasing her ability to create highly engaging content with significant organic reach.

Work With Sophie Swannick

Work With Sophie Swannick

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Q&A with the creator

Get to know
Sophie Swannick

Work With Sophie

Work With Sophie

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

My mum. She’s shown me how important it is to work hard for the things you want and stay true to yourself and people will love you for just who you are. And if they don’t, they’re not your people!

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

I create content that I would enjoy, staying relatable and using products I genuinely love and would recommend to a friend or family. I love making content and have a majority female audience so love to connect to them on a friendship level.

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

A nice warm bath and a face mask, maybe a cheeky cup of tea and some biscuits.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Makeup tutorials or recreations.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I made my first makeup tutorial when I was 12 sat on my bedroom floor in my cow onesie!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Don't copy others content. It might work temporarily but people start to see straight through it and it isn’t feasible in the long term. Stay true to yourself from the beginning and you’ll grow a community that love and follow you for you!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

My mum. She’s shown me how important it is to work hard for the things you want and stay true to yourself and people will love you for just who you are. And if they don’t, they’re not your people!

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

I create content that I would enjoy, staying relatable and using products I genuinely love and would recommend to a friend or family. I love making content and have a majority female audience so love to connect to them on a friendship level.

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

A nice warm bath and a face mask, maybe a cheeky cup of tea and some biscuits.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Makeup tutorials or recreations.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I made my first makeup tutorial when I was 12 sat on my bedroom floor in my cow onesie!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Don't copy others content. It might work temporarily but people start to see straight through it and it isn’t feasible in the long term. Stay true to yourself from the beginning and you’ll grow a community that love and follow you for you!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

My mum. She’s shown me how important it is to work hard for the things you want and stay true to yourself and people will love you for just who you are. And if they don’t, they’re not your people!

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

I create content that I would enjoy, staying relatable and using products I genuinely love and would recommend to a friend or family. I love making content and have a majority female audience so love to connect to them on a friendship level.

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

A nice warm bath and a face mask, maybe a cheeky cup of tea and some biscuits.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Makeup tutorials or recreations.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I made my first makeup tutorial when I was 12 sat on my bedroom floor in my cow onesie!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Don't copy others content. It might work temporarily but people start to see straight through it and it isn’t feasible in the long term. Stay true to yourself from the beginning and you’ll grow a community that love and follow you for you!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

My mum. She’s shown me how important it is to work hard for the things you want and stay true to yourself and people will love you for just who you are. And if they don’t, they’re not your people!

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

I create content that I would enjoy, staying relatable and using products I genuinely love and would recommend to a friend or family. I love making content and have a majority female audience so love to connect to them on a friendship level.

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

A nice warm bath and a face mask, maybe a cheeky cup of tea and some biscuits.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Makeup tutorials or recreations.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I made my first makeup tutorial when I was 12 sat on my bedroom floor in my cow onesie!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Don't copy others content. It might work temporarily but people start to see straight through it and it isn’t feasible in the long term. Stay true to yourself from the beginning and you’ll grow a community that love and follow you for you!

Work With Sophie

Work With Sophie

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