Grime Gran (Margaret Keefe) first rose to social media fame during lockdown, when she and her grandson began sharing candid glimpses of their daily life. Their authentic bond quickly resonated with audiences, and Margaret soon went viral for her entertaining live watch-alongs of Arsenal matches.
Since then, she has continued to delight her growing community with a mix of lifestyle content, family moments, and plenty of sports-related videos, reflecting just how central Arsenal is to her and her grandson’s world. Active on both Instagram and TikTok, Grime Gran has built a loyal following of over 300,000 on Instagram alone, celebrated for her humor, relatability, and unmistakable personality.
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