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Sport & Fitness

Vox Pop / Presenters

Gabs Djay

Gabs Djay is a UK-based content creator with over nine years of experience in social media. She first gained recognition during the height of the vlogging and challenge era, contributing to content that generated more than 10 billion views in 2021 alone. In 2024, Gabs shifted her focus to the area she's most passionate about: sport. Today, she creates fun, engaging, and culturally relevant content that resonates with audiences across fast-moving digital platforms.

Drawing on her experience running a social media agency, Gabs combines creative storytelling with a strong understanding of digital strategy, bringing value to every stage of the content creation process, from concept development through to execution. With a genuine passion for Formula 1, football, golf, tennis, and fitness, she partners with brands to create authentic campaigns that connect with highly engaged communities.

Work With Gabs Djay

Work With Gabs Djay

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Q&A with the creator

Get to know
Gabs Djay

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

⁠Brandon Baum. He's an incredible creator, entrepreneur and story-teller (and overall amazing person).

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

⁠I understand and learn from my audience all the time but at the end of the day, if I don’t enjoy the content I produce then this won’t last very long. I make content about the things I care about and find the pockets of the internet that care too!

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

Hanging out with my friends and a take-away.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Sports and interview content.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I’m incredible at Tetris!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Enjoy the process! Audiences know when you’re not having a good time, so have fun and don’t take life too seriously!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

⁠Brandon Baum. He's an incredible creator, entrepreneur and story-teller (and overall amazing person).

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

⁠I understand and learn from my audience all the time but at the end of the day, if I don’t enjoy the content I produce then this won’t last very long. I make content about the things I care about and find the pockets of the internet that care too!

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

Hanging out with my friends and a take-away.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Sports and interview content.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I’m incredible at Tetris!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Enjoy the process! Audiences know when you’re not having a good time, so have fun and don’t take life too seriously!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

⁠Brandon Baum. He's an incredible creator, entrepreneur and story-teller (and overall amazing person).

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

⁠I understand and learn from my audience all the time but at the end of the day, if I don’t enjoy the content I produce then this won’t last very long. I make content about the things I care about and find the pockets of the internet that care too!

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

Hanging out with my friends and a take-away.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Sports and interview content.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I’m incredible at Tetris!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Enjoy the process! Audiences know when you’re not having a good time, so have fun and don’t take life too seriously!

Who is your biggest role model?

FLIPPING CARD BACKGROUND ASSET

Who is your biggest role model?

⁠Brandon Baum. He's an incredible creator, entrepreneur and story-teller (and overall amazing person).

How do you stay authentic while creating content for social media?

FLIPPING CARD BACKGROUND ASSET

How do you stay authentic while creating content for social media?

⁠I understand and learn from my audience all the time but at the end of the day, if I don’t enjoy the content I produce then this won’t last very long. I make content about the things I care about and find the pockets of the internet that care too!

What’s your favourite way to unwind after a busy day?

FLIPPING CARD BACKGROUND ASSET

What’s your favourite way to unwind after a busy day?

Hanging out with my friends and a take-away.

What type of content do you enjoy creating the most for social media?

FLIPPING CARD BACKGROUND ASSET

What type of content do you enjoy creating the most for social media?

Sports and interview content.

What’s a fun fact about you that always surprises people?

FLIPPING CARD BACKGROUND ASSET

What’s a fun fact about you that always surprises people?

I’m incredible at Tetris!

What’s one piece of advice you’d give to someone trying to grow their social media following?

FLIPPING CARD BACKGROUND ASSET

What’s one piece of advice you’d give to someone trying to grow their social media following?

Enjoy the process! Audiences know when you’re not having a good time, so have fun and don’t take life too seriously!

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