Grime Gran teamed up with EON Next and England football players to show how fans can “Save It Like the Three Lions” on their energy bill

Grime Gran teamed up with E.ON Next and England football players for an entertaining game of "Guess the Gibberish," blending humour, football culture, and energy-saving messaging in the lead-up to the summer’s World Cup. The light-hearted format brought E.ON Next’s campaign to life, encouraging fans to “Save It Like the Three Lions” on their energy bill in a way that felt engaging, relatable, and highly shareable.

Known for her warm, down-to-earth personality and natural ability to connect with people from all walks of life, Grime Gran quickly built rapport with the England squad, resulting in authentic, unscripted moments that elevated the entertainment value while keeping the content grounded and relatable. Her trademark humour and conversational style ensured the branded messaging was seamlessly integrated rather than forced or overly promotional. By balancing entertainment with purpose, the collaboration helped E.ON Next deliver its key objectives while creating content that resonated with both football fans and wider audiences.