Grime Gran teamed up with Big Narstie and Lebara Mobile to call out the mobile industry
Internet royalty, Grime Gran and grime icon Big Narstie teamed up with Lebara Mobile to launch an unexpected lyrical assault on the mobile giants. What hit the airwaves wasn’t just an ad - it was a bold, no-holds-barred diss track packed with punchlines and protest. It started as a drag on price hikes and turned into a whole movement.
Real ones felt the frustration, and the campaign said what everyone was thinking; turning brand buzzwords into clapbacks that slapped. Bringing together two iconic individuals from the music scene allowed the brand to create a catchy tune that stays in the mind
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