Internet royalty Grime Gran and grime heavyweight Big Narstie teamed up with Lebara Mobile to launch an unexpected lyrical attack on the mobile giants. What dropped wasn’t just an ad, but a bold, no-holds-barred diss track packed with punchlines and attitude.
Calling out relentless price hikes and industry nonsense, the track tapped straight into real consumer frustration. It said what everyone was thinking, flipping tired brand buzzwords into sharp, culture-led clapbacks. By uniting two iconic voices from the music scene, Lebara created a catchy, memorable anthem that cut through the noise and firmly positioned the brand as a fearless challenger.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.