Grime Gran joined the Capital breakfast team for a headline-making interview with award-winning actor Sarah Paulson and global media personality, entrepreneur and businesswoman Kim Kardashian ahead of the highly anticipated premiere of their new Disney+ series, All’s Fair.
While the interview began as a typical celebrity press moment, Gran’s signature humour and unpredictable approach quickly transformed the conversation into a viral cultural moment. During the interview, Gran asked Kim whether she was a fan of a traditional English jacket potato (a question that caught Kim completely by surprise, as she admitted she wasn’t familiar with what Gran was referring to). This led to a hilarious and authentic exchange, with Gran explaining what a classic British jacket potato is, before continuing the conversation by asking Kim what her favourite filling would be.
The unexpected interaction perfectly showcased Grime Gran’s ability to create genuine, entertaining moments that resonate far beyond the original audience. Kim’s honest reaction, combined with Gran’s quick wit and uniquely British humour, turned what could have been a standard promotional interview into a highly shareable piece of content that captured the attention of audiences worldwide. The viral moment generated 30.9 million views, further demonstrating Grime Gran’s ability to drive conversation, create memorable moments and connect with global audiences through authentic, personality-led content.
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