Ethan began his career in modelling, working with brands such as Adidas, Puma, Red Bull, and JD. He then appeared as a rep on ITV's Kavos Weekender, which helped him become a recognisable face within the social space and kick started his career on social media.
Ethan’s content focuses on lifestyle, sport, and couple content alongside his partner Natalie. His content is shared across TikTok, Instagram, and YouTube, with his TikTok videos averaging over 500,000 views per post.
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