Calum started posting social content in the early months of 2022 whilst he was working a full time job that was within the podcast world but became a full time content creator in April 2025. Since becoming a full-time content creator Calum's content focuses on sport, fitness and lifestyle as he showcases his training for events like marathon's, Ironman's and other challenges.
He is a very transparent creator showing his hard struggles, recovery, tough runs but also the good times and highlights. Calum posts on TikTok, Instagram and YouTube documenting his journey to become a healthier person and building his run club community with his online presence. Calum has fantastic fan base and boasts an amazing 21% engagement on his TikTok.
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