The Blud Brothers (Raul and Jacob Gibson) first hit TikTok’s For You Page in 2021 with their relatable, quick-fire comedy skits. Their humour and sibling chemistry quickly caught on, setting the stage for their rise as creators. As their following grew, so did their content. 
They've since evolved into a lifestyle brand, sharing behind-the-scenes looks into their lives, from travel and food reviews to classic brotherly antics. With a standout 22% engagement rate on TikTok, they’re also expanding across Instagram and YouTube, where they connect with fans through longer-form content and continue to grow a loyal, cross-platform audience.
We build strategic connections between the world’s biggest brands and the world’s most relevant social-first talent.
